Coldplay celebrating Holi in India in their new video. Holi is the Festival of Colors celebrated as the beginning of Spring, as people toss powered colors.
Color is the theme for the new song, ” Hymn for the Weekend on Coldplay’s newest album “A Head Full of Dreams.” I watched and listened, and loved it all. Then I read some of the critics. Critics are paid to be critical and they came from their attack in a must unexpected way for me! Coldplay and Beyonce were admonished for cultural appropriation for their use of the vivid images of India.
What? The colors, faces, images were smiling and vibrant. Wouldn’t people be memorized with it all? I didn’t know whether to laugh or cry with it all. I love India, but I am not an Indian person. Are they upset by this video? I have tried to be honest in sharing challenges in India , with a gentle touch but truthfully. Am I really out of touch? I have shared the news of the Indian Mars Mission rocket , beating the rest of the world, and the 70% turnout for the elections last year as the largest Democracy on the earth. But would those videos sell songs or encourage tourists to visit India’s amazing culture? I don’t think so !
Please let me know what you think about this charge of “cultural appropriation”, especially my Indian friends. Are you offended? Am I wrong?
Coldplay is the halftime show at the SuperBowl this weekend along with Beyonce. Be sure to watch and see how it is handled as I am sure that “Hymn for the Weekend”, will be played. There have been 24 million hits on this video in just four days!