The politician that brought the world 3-D hologram campaigning has set out to break the Internet with his latest innovation, Modi selfies for the masses.
Last week, Prime Minister Narendra Modi’s Bharatiya Janata Party launched its “Selfie with Modi” campaign to reach out to tech-savvy voters in Delhi as the state gears up for local elections this week.
The BJP says it has already collected more than 70,000 pictures of people across the capital posed with the prime minister.
The BJP has set up more than 1,000 selfie booths in shopping malls and parking lots across Delhi. The capital’s 70 constituencies will go to the polls on February 7.
People interested in getting the prime minister’s face on their Facebook profiles have been lining up by the hundreds. A party worker takes a photo with a cellphone and Mr. Modi’s image magically appears in the shot.
The subjects of the selfies can then get their photos by email or download them from a party website.
“Everybody wants to meet Mr. Modi, but because of protocol, everybody can’t,” said Mr. Raj Kumar Sharma, a member of the executive committee of the BJP’s Delhi wing who manages information technology for the party.
Mr. Sharma said the campaign gives people the feeling that “they are with Mr. Modi.”
The BJP says the selfie campaign is proving so popular that it may continue even after the elections are over. Voting is Saturday. Results are due on Feb. 10.
For breaking news, features and analysis from India, click here and follow WSJ India on Facebook.
I couldn’t resist this story of my old buddy, Mr. Modi. I am hoping that it continues as we will be flying in and out of Delhi on the north trip and I am pretty sure there must be one or more at that huge airport!
This Is Incredible India!
Now Mr. Modi, please work on the internet for the masses in India. . . . needs your expert attention and some work !
What do you think? I can imagine some would say that this is a frivolous way to spend money needed by the poor. And who can argue with that? But you must admit that PM Modi has a flair for the dramatic and the country is solidly behind him.